![]() "He did it in the most Kanye way," Franklin remembers, laughing. Still, that wasn't anything compared to the Kanye effect, when the "Gold Digger" hitmaker decided to reshare a post about North walking her first fashion show to his Instagram and Twitter accounts in 2018. I don’t know which post it was, but other people would tell me, 'OMG Khloé liked that picture, Khloé follows you, Kris liked that picture.' Slowly, that happened," Franklin says, revealing how things really started taking off after a parody post about Kris looking for an assistant on Bumble landed on The Real talk show in May 2018. "It’s funny, because quietly, the Kardashians start following it and 'liking' it. While Franklin originally didn't plan to move the content over to Instagram from Tumblr, she admits that doing so was a turning point for the account because "everyone has Instagram." Despite the early success of Nori's Black Book, however, she credits Kris Jenner and Kanye West for making her account go viral and bringing in a flood of new followers. The post quickly surpassed the 100 "likes," and the account gained 86,000 followers. I put it on Tumblr and thought, if 100 people like it, that’s amazing to me." "It's something me and my friends could laugh at. We were joking around, and I thought, 'I should just write this down, right?'" she remembers. "I just made fun of how p*ssed North is that she’s not wearing Gucci or Versace - she’s in this Babies ‘R Us line. We were joking around, and I thought, 'I should just write this down, right?'įranklin recalls she was hanging out with friends when the group found humor in the fact that the future style maven was sporting the Kardashians' Babies 'R Us clothing line instead of the designer threads she was no-doubt used to. I just made fun of how p*ssed North is that she’s not wearing Gucci or Versace - she’s in this Babies ‘R Us line. Included in this invented personality is Kardashian and West's love of all things fashion, which provided the basis for her very first post about the then-infant's distaste of one of her first modeling gigs. KUWTK fans and non-fans alike will chuckle at the posts, which are written in the voice of a very sassy 5-year-old who has no time for her brother Saint, plebeians, or Kourtney Kardashian’s relationship with Travis Barker. "Like, Kim and Kanye are already two big egos, two big personalities, and North - the one I created - is that times 50." "The way I create North, she’s such an exaggerated version of Kim and Kanye," Franklin says. The weekly TooFab contributor says she drew inspiration from Kardashian and West to develop the North parody. Considering the account boasts 1 million followers and counting, including celebrities Paris Hilton and Emma Roberts, you might be wondering: Who is the face behind North's sassier-than-thou alter ego?īack in 2015, California resident Natalie Franklin - who ran the Nori’s Black Book account anonymously up until 2021 and asked to go by Bianca for this piece when it was first published in 2019 - was just another fan keeping up with the Kardashians when she struck comedic cold with a parody Tumblr account. Kim and Khloé Kardashian, Kris Jenner, and Kanye West have been known to "like" and reshare the account's often-viral posts. Kim and Kanye are already two big egos, two big personalities, and North - the one I created - is that times 50. That's the idea behind Nori's Black Book, which invites users to keep up with a fictionalized version of Kim Kardashian and Kanye West's eldest daughter North and her imagined, hilarious, and oftentimes shady commentary on the family's hijinks. Considering Kendall and Kylie Jenner have already taken their place as social media powerhouses, it can be entertaining to imagine what the youngest generation of Kardashian-Jenners might eventually bring to the platform. Calabasas' First Family is constantly keeping us apprised on all the drama, glamour, and scandal that accompanies their lives on social media. It's no secret the Kardashian clan knows a little something about breaking the internet, and the imagined musings of North West on the parody Instagram account play on that strength. In Elite Daily's new series Life Behind The Likes, we speak with the people you know on the internet - from the people behind major Instagram accounts to the Daaaaamn Daniels of the world who went viral for one remarkable moment of their lives - to meet the people behind the screens. In a post-Kardashian world, every millennial thinks they have what it takes to go viral, but few consider what that online fame actually looks like in a person's daily life.
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